Amazon A+ Content
A premium product listing enhancement on Amazon that allows brand-registered sellers to add rich media content (enhanced images, comparison charts, branded text modules, and lifestyle imagery) below the product bullet points.
What is Amazon A+ Content?
Amazon A+ Content (previously Enhanced Brand Content for Seller Central) replaces the standard product description with rich media modules. Available module types include: large hero image with text overlay, 4-image grid, comparison chart, FAQ section, and brand story modules. Effective A+ Content typically increases conversion rate by 3-10% by answering remaining buyer questions after the main listing content. A++ Content (available to vendors and top brands) includes interactive content like hover-over hotspots and embedded video. All A+ Content appears below the fold on desktop and requires scrolling to view.
E-Commerce Relevance
Well-designed A+ Content adds a proven 3-10% conversion rate lift to Amazon listings. Photography within A+ modules is different from main listing images — lifestyle, brand story, and comparison imagery work best in these modules where no white-background requirement applies.
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