Ghost Mannequin Photography
A photography technique for clothing where a mannequin is used during shooting but digitally removed in post-processing, leaving the garment with a lifelike 3D shape but no visible mannequin.
What is Ghost Mannequin Photography?
Ghost mannequin (also called invisible mannequin) photography is the standard for fashion e-commerce. It requires shooting the garment from the front on the mannequin, then shooting the interior separately, and compositing both images to remove the mannequin while maintaining the garment's natural shape. This creates a professional 'floating garment' look that's more appealing than flat lay but more affordable than model photography.
E-Commerce Relevance
Ghost mannequin shots are the standard hero image format for fashion products on Amazon and Shopify.
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