WebP
A modern image format developed by Google that provides superior compression compared to JPEG and PNG while maintaining high image quality.
What is WebP?
WebP images are typically 25–35% smaller than equivalent JPEG files at the same visual quality. Shopify automatically serves WebP to supported browsers. For e-commerce product images, switching from JPEG to WebP reduces page load times without any visible quality reduction — important for both user experience and Core Web Vitals (which affect Google search rankings for Shopify stores).
E-Commerce Relevance
WebP format adoption reduces product image file sizes, improving page speed and Google's Core Web Vitals scores for Shopify stores.
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