Product Photo Size Guide: Requirements for Amazon, Shopify, Etsy, and eBay
Exact image size requirements for all major e-commerce platforms in 2025. Know exactly what size, format, and resolution your product photos need.
Every major e-commerce platform has different image size requirements, and using the wrong dimensions wastes your effort or causes quality issues. This guide gives you the exact specifications for 2025, platform by platform, so you can prepare your product images correctly the first time.
Product Photo Size Guide: Requirements for Amazon, Shopify, Etsy, and eBay
Amazon image sizes
Main image: minimum 1000px (for zoom), recommended 2000px on longest side. Square aspect ratio (1:1) preferred but any ratio accepted. Format: JPEG preferred, PNG/GIF/TIFF accepted. Maximum file size: 10MB. Color mode: RGB.
Shopify image sizes
Recommended: 2048×2048px square. Maximum: 4472×4472px, 20MB. Formats: JPEG, PNG, GIF, WebP. Shopify auto-compresses and serves optimized versions. Square (1:1) works across all themes; portrait (4:5) works with most.
Etsy image sizes
Recommended: minimum 2000px on shortest side (Etsy's zoom works at this threshold). Optimal: 3000px+ for best zoom quality. Formats: JPEG, PNG, GIF. Up to 10 images per listing. No official square requirement but square (1:1) is safest.
eBay image sizes
Minimum: 500px on longest side. Recommended: 1600px+ for best zoom. Maximum: no specific size limit, but under 7MB practical. Formats: JPEG, PNG, GIF. Up to 24 images per listing.
WooCommerce image sizes
No strict requirements — WooCommerce is fully flexible. Best practice: 2000×2000px square images. Customize image sizes in WooCommerce settings to match your theme's display dimensions. Supported formats: JPEG, PNG, GIF, WebP.
Universal best practice
Shoot and store master files at maximum quality (JPEG quality 100 or RAW). Then create optimized exports for each platform. 2000×2000px JPEG at quality 85 works well across all major platforms and keeps file sizes under 1MB.
Always keep master source files at the highest quality. Re-sizing and re-compressing images repeatedly degrades quality — start with the best possible file.
WebP format (supported by Shopify and WooCommerce) reduces file size by 25–35% vs. JPEG at the same quality — use it where supported for faster page loads.
For Amazon, image dimensions in pixels matter far more than DPI — '72 DPI' at 2000×2000px displays perfectly online. Focus on pixel count, not DPI.
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