Comparison
EComGen vs Designify: Which AI Product Photography Tool Is Better?
Designify (acquired by Canva) is an AI tool that automatically creates designed product photos with backgrounds, shadows, and effects from plain product images. It was one of the early AI product background generators. In this comparison, we look at how EComGen stacks up — particularly for Shopify and Amazon sellers who need automated workflows.
About Designify
Designify (acquired by Canva) is an AI tool that automatically creates designed product photos with backgrounds, shadows, and effects from plain product images. It was one of the early AI product background generators.
Pros
- ✓Simple automated workflow
- ✓Quick results for basic background replacement
- ✓Integration with remove.bg background removal
- ✓Good for non-designers needing quick results
Cons
- ✗Limited creative control over background generation
- ✗Template-based approach less creative than generative AI
- ✗Now integrated into Canva ecosystem — feature development uncertain
- ✗No marketplace direct integration
- ✗No AI video generation
Best For
Non-designers needing quick automated product backgrounds without creative customization
Pricing: Now part of Canva ecosystem; pricing through Canva Pro
EComGen
Recommended for E-Commerce
EComGen is an AI product visual studio built specifically for Shopify and Amazon sellers. It generates AI product images and videos and publishes them directly to your listings.
EComGen Advantages vs Designify
- →EComGen uses advanced generative AI for fully custom product backgrounds — not pre-made templates
- →Direct Shopify and Amazon integration for publishing generated images
- →AI product video generation from product images
- →Prompt-based creative control allows infinite background variety and customization
- →Specifically trained on marketplace compliance standards and conversion optimization
Comparison Table
EComGen vs Designify: Feature Comparison
| Feature | EComGen | Designify |
|---|---|---|
| AI Image Generation | ✓ Yes — full scene generation | ✓ Background replacement |
| AI Video Generation | ✓ Yes (Google Veo) | ✗ No |
| Shopify Integration | ✓ Direct sync & publish | ✗ Manual workflow |
| Amazon Integration | ✓ Direct sync & publish | ✗ No |
| Product Catalog Sync | ✓ Automatic from store | ✗ Manual upload |
| Logo Watermarking | ✓ Built-in | ✗ Not available |
| Marketplace Compliance | ✓ Amazon/Shopify guidelines built-in | ⚠ Manual verification |
| Best For | Shopify & Amazon sellers at scale | Non-designers needing quick automated product backgrounds without creative customization |
FAQ
EComGen vs Designify — Common Questions
Is Designify still available?
Designify was acquired by Canva and is being integrated into the Canva ecosystem. Its future as a standalone product is uncertain. EComGen is an actively developed, specialized platform purpose-built for e-commerce product photography with a clear product roadmap.
How does Designify compare to EComGen for product photos?
Designify provides quick automated backgrounds with limited creative control. EComGen's generative AI creates fully custom product photography based on your text prompts — giving you precise control over the scene, lighting, background, and styling with direct marketplace publishing integration.