360-Degree Photography
A product photography technique that captures a product from all angles, creating an interactive spin view that lets buyers rotate the product view as if holding it in their hands.
What is 360-Degree Photography?
360-degree product photography requires 24–72 images taken at equal angular intervals around a product on a rotating turntable. Software then compiles these into an interactive spin viewer. Amazon supports 360° spin images in certain categories and reports 27% higher conversion for listings that include them. Shopify supports 360° views through apps. The technique is particularly valuable for complex products where shape and all-angle appearance significantly affect buyer confidence.
E-Commerce Relevance
360-degree views can increase conversion rates by 20–30% for products where all-angle assessment is important (footwear, electronics, home goods).
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