Image-to-Image (img2img)
An AI technique where an existing image is used as a starting point for generation, allowing AI to create variations, style transfers, or background changes while preserving elements of the source image.
What is Image-to-Image (img2img)?
Unlike text-to-image generation that starts from random noise, image-to-image uses an existing photo as the input 'seed.' A strength parameter controls how much the output differs from the input — low strength preserves more of the original, high strength allows more creative deviation. For product photography, img2img enables: background replacement from existing shots, style transfer to match brand aesthetic, lighting adjustment, and product variant generation from a hero image.
E-Commerce Relevance
Image-to-image AI allows product photographers to generate unlimited variations from an existing product shoot — changing backgrounds, seasons, lighting, and styling without reshooting.
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