Sponsored Brand Video (Amazon)
An Amazon advertising format that places autoplay video ads in search results and on product pages, with the video typically showing the product in use within the first 3 seconds.
What is Sponsored Brand Video (Amazon)?
Sponsored Brand Video ads on Amazon begin playing automatically (without sound) when they appear in search results. The first 3 seconds are critical — the video must communicate what the product is and why it's compelling without sound, as most shoppers are browsing without audio. Effective Sponsored Brand Video content: leads with the product visible and in context (not a brand logo or title card), shows the key product benefit in the first 3 seconds, and tells a complete story in 15-30 seconds. CTR for video ads typically significantly outperforms static image Sponsored Products ads in competitive categories.
E-Commerce Relevance
Sponsored Brand Video consistently shows higher CTR than standard image ads in Amazon search results. The investment in video content creation is offset by lower cost-per-click in many categories where video ads face less competition than static image ads.
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