White Balance
A camera setting or post-processing adjustment that ensures white objects appear neutral white under different lighting conditions, preventing color casts.
What is White Balance?
Incorrect white balance makes white backgrounds appear yellow, blue, or pink — disqualifying them from marketplace compliance and making product colors inaccurate. For product photography, either set white balance manually using a grey card, or shoot in RAW and adjust white balance in post-processing for precise control.
E-Commerce Relevance
Correct white balance is essential for Amazon image compliance (pure white background) and accurate product color representation.
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